Acquiring Backlinks from Multiple Domains is Important

The data clearly shows that it’s really important to have a substantial amount of diversity in the domains linking to your webpage(s).

This is probably one of the most clear-cut factors that equate to high search engine rankings. In fact, the data showed that, on average, webpages ranking #1 had over 168% more linking domains than the webpages ranking at #5.

Webpages ranking #1 had an average of 168% more linking domains than those ranking #5

This is even clearer to see when you look at the fact that webpages ranking #1 actually receive a 23% share of all the linking domains pointing to webpages on page 1 of Google.

Whenever I map out a backlink acquisition strategy for an SEO campaign, one of the first questions that I try to answer is, “How can I get links from a wide range of different websites that are relevant to me?”

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle.

To give you an idea of the general ratio that you may want to aim for, I looked at the average ratio of backlinks to linking domains that results ranking on page 1 of Google.com had.

As the trendline in the chart above indicates, the average ratio of backlinks to linking domains that page 1 ranking webpages had was 37:1.

It’s worth noting here that this isn’t necessarily what you need to “aim for,” but rather it should be used as a benchmark to determine whether your current backlink profile could do with an increase in domain diversity.

Action: 

Use a tool like Ahrefs to analyze your ratio of backlinks to linking domains. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains.