Add These Words To Your SEO Content (And Make Google Happy)
Today’s super-smart Google doesn’t care how many times you cram a keyword into your article.
Instead, it pays close attention to Latent Semantic Indexing (LSI) keywords.
(LSI keywords are a fancy way of saying: “synonyms and closely related words”)
And these LSI keywords help Google understand what your page is all about.
For example, let’s say you do a Google search for “cars”.
How does Google know whether you’re searching for:
- Cars the vehicle
- Cars the movie
- The 1970s rock band (with awful hair)
- The Canadian Aviation Regulations (CARs)
The answer? LSI keywords.
For example, when Google sees a page with LSI keywords like this…
…they know the page is about the cars you drive.
But when Google sees a page like this…
…they know it’s about Cars the movie.
how can you add more LSI keywords into your content?
I’ll explain with an example:
Let’s say your keyword was “laptop repair”. First, search for that keyword in Google:
Then, scan the page for bold words and phrases that aren’t your primary keyword.
Here are some examples from the first page for “laptop repair”:
See how Google bolds words like “notebook”, “computer repair”, and “fix”?
Google bolds those terms because it considers them VERY similar to the keyword you just searched for. (In other words, LSI keywords)
Finally, sprinkle these bold terms into your content:
