Add urgency to your CTA

Add a sense of urgency to your call to action and watch your on-the-fence visitors whip out their wallets. To up the ante, add specific numbers to your urgency CTA. For example: “Order in the next 2 hours for delivery today” or “Only 2 left” work better than “Supplies are limited”.

EasyJet does something pretty creative. They actually show you the number of other people looking at the same route. This makes you think “I better get this deal now before someone else does”: