Always Have a Specific Page (And Place) For Your Link

Here’s a huge mistake a see a lot of people make with link building:

They email someone asking for “a link”. The thing is, even if I LOVE your content, I can’t be bothered to find a page (and place) where your link makes sense.

Instead, always offer a specific page (and even spot on the page) where your link would add value. Here’s an example from a recent outreach email I sent out: