Ask for micro-commitments

Micro-commitments let a visitor “date” you before getting married.

In the world of conversion rate optimization, micro-commitments can be used in two ways:

First, you can include tiny commitments at the top of your sales funnel. For example, you could offer a free trial or a monthly membership over a pricey annual plan.  You can also emphasize smaller commitments in your sales copy. For example, use a call to action like “See a sample” over the high-pressure “Get a free quote”.

CrazyEgg does an awesome job with this technique. Instead of asking you to signup, they let you take their software for a spin: