Broken Link Building

This strategy is similar to the Moving Man Method I outlined above.

The difference is that with broken link building, you’re only looking for pages that are 404ing.

Moved businesses and companies that changed names won’t show up with this approach.

That being said, it’s definitely worth the time and effort because of the killer inbound links you can get from this strategy.

What we’re doing is finding resource pages in our niche. So if we were in the fitness niche you’d search in Google using these search strings:

“fitness”  + “resource page”

“fitness” + “resources”

“fitness” + “recommended sites”

“fitness” + “links”

And find pages like this:

Now you COULD email them and just ask for a link. But I’ve found that begging doesn’t work very well.

Instead, give the site owner a hand by letting him know about any broken links that you happen to find.

You can easily find the broken links on any page. Just use the nifty Chrome Extension Check My Links.

This program quickly finds any broken links the page happens to have. It also highlights them in red to make them easy to find:

Hi (site owner name),

I was just browsing around your resources page today, and among the lists of great resources, were some broken links.

Here’s a few of them:

URL1

URL2

URL3

Oh, and I have a website, mysite.com, that also regularly posts quality content related to whatever. If you think so too, feel free to post a link to it on your resources page.

Either way I hope this helps and keep up the good work!

Thanks,

(Your Name)