Build Your Content in Topic Clusters

"A topic cluster is a collection of semantically relevant content that individually cover smaller themes within an overarching topic."

Let me explain this with an example so it makes a little more sense...

Let's say that the main topic that you're talking about revolves around Workout Routines. Within your website you have a number of articles that could fall under this topic cluster; for example:

• 11 of the Best Ab Workouts for Men
• Body-Shredding Spring Workouts
• Building Muscle with a 5x5 Workout
• 27 Fat-Burning Workouts for Women

Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.

Building topic clusters within your domain is becoming more and more important from an SEO point of view. The above diagram shows a topic cluster for SEO. This is the way that I build out my editorial calendars to ensure that I'm building relevance towards each of my core topics.

Using this basic approach, I've been able to rank for large numbers of highly relevant keywords that bring through valuable traffic to my site.