Capitalize on current trends

One vital thing to note is that if your content marketing ideas capitalize on current trends, your traffic will grow – but if your idea is outdated, it could tank your traffic.

In the internet marketing and business industry, several sites are always ahead of others. The reason is because the authors attend dozens of conferences and seminars where industry experts announce new trends or developments.

You can keep on top of the latest happenings in the tech and entertainment industries by frequently visiting Mashable and Techcrunch.

If you’re a blogger, content marketer or SEO consultant, like me, you want to visit Search Engine Land to stay informed.

Remember that current trends by themselves will not drive visitors to your blog, but some solid content marketing ideas will. It’s your responsibility to ensure that your content creation attempts are of a high quality and to promote them to the right audience, using guest blogging, blogger outreach and, of course, social media marketing.