Check Google Search Console Every Week For Issues

I was recently chatting with a friend who heads up SEO at a big company. Their organic traffic had recently took a hit and they didn’t know why.

They pored over every page. They hired consultants.

But they couldn’t figure it out. Then one day they had an idea: let’s check the Google Search Console!

Sure enough, they had a manual penalty message waiting for them. #facepalm

That’s why I recommend logging into your GSC account weekly.

You’ll see messages from Google…but also indexing and search visibility problems that can hurt your SEO efforts.