CONVERT ABANDONING USERS WITH EXIT INTENT POPUPS

Exit intent popups. 
They are popups that appear at the very moment you move your mouse to leave a page... 
Join your email list.

This list building strategy is incredibly successful. Why? Well, users often get overwhelmed. And when you present them with a single option it makes the decision much easier. 

Exit intent popups give you a second chance to communicate something important to a visitor before they leave your site. 

And they’re preferred by many marketers because they don’t interrupt visitors while they are looking around your site. 

Here is an example:

Link building ebook exit intent popup

The key to a successful exit popup hinges on two factors: 

1. Relevancy 
2. Copy 

The offer should be specifically related to the content of the page it is shown on, and the copy should grab the readers attention IMMEDIATELY. 

Here are some other examples:

Shopping cart abandonment 

A simple shopping cart abandonment popup like the ones shown below could easily increase your revenues by over 10%:

Abandonment exit intent popup 2

You can use exit intent popups many different ways:

- Member only promotions 
- Promote other content on the site 
- Exclusive discounts 
- Contest notifications 
- Ebooks Newsletter signups

The key is to KEEP IT SIMPLE and a/b test different design, message and offer types to crank up your conversion rates.




6.0
Implementation: 3 hours
Effectiveness: 3/5
Difficulty: 4/10
TAGS
#Email List #Conversion #email