Create Co-Branded Content and Share out the Leads

Objective: Create a co-branded piece of content that is promoted by both brands to dramatically increase the overall reach of the content as well as leads generated.

How: The scale of success will largely depend on how well your product/service compliments offerings from other businesses. The idea here is that you'll partner with another company that has a large reach amongst the audience that you're targeting, but doesn't directly compete with you.

Here's the process that I use to start mapping out and executing a co-branded content campaign:

1. Make a list of companies that target a similar audience but have an offering that compliments yours.
2. Get in touch with them to find out their total reach (email list size, site traffic, etc.).
3. Work on a content idea together.
4. Create assets, including a landing page on each of your websites.
5. Go live.
6. Share out leads.