Embed Adwords Copy to Get More Clicks to Your Organic Results

Here’s what I did to turn things around:

I included words and phrases from Adwords ads into my title and description tag.

Think about it:

Adwords ads have one goal…to generate clicks.

And through thousands of split tests, the ads you see are (usually) proven click magnets.

For example:

I noticed that most of the Adwords ads for the keyword “list building” had the words “email list” or “email lists”.

So I made sure to pop the phrase “email list” into my description tag:

A lot of the Adwords ads I saw also used words like “build” and “grow”:

So I added the word “build” to my description tag too:

And just like that I had a search result that’s MUCH more likely to attract clicks.