FEATURE BOX
The feature box.
It’s a large “box” that sits above your blog content, giving a brief synopsis of what your blog is about and why people will benefit if they subscribe.
This feature box converts at over 4% and has added hundreds of subscribers to my email list:
Why do feature boxes work so well?
Four main reasons:
- When someone visits your website they know exactly what it is about, and if they’re interested in learning more they’ll likely sign up.
- Quickly captures the attention of the reader at the top of the page.
- You're able to place an opt-in form front and center converting the reader as soon as they land on your site. No need to wait for the popup to trigger.
- You can target feature box messaging to specific posts/pages on your site. A great way to promote your content upgrades.
There are a number of specific features that make this tool so effective:
Targeting capabilities
You can target feature boxes to different posts on your site, effectively turning them into content upgrades:
All you have to do is create a feature box using one of the pre-built templates and select it from the dropdown beneath your WordPress content.
Pre-built templates are easy to customize
Creatively challenged?
Me too. Luckily, Plugmatter provides a library of pre-built templates to get your started.
They are super easy to customize.
Click the element and select the design change from the available options:
All feature box designs are mobile responsive.
A/B testing
You can test different form designs against each other to boost your conversion rates:
