Follow the 7-rule email marketing tactic

The rule of 7 may seem outdated, but it’s very effective when applied to your email marketing campaigns.

The rule of 7 simply states that before you introduce your paid product or service to a potential client, you have to give plenty of value to them over the next seven days. In other words, if potential clients sign up for your email list today, don’t make the mistake of pitching them tomorrow. Be patient. Effective marketing is never done in haste. The rule of 7 will not fail you, if you put other people first and your product second.

The only reason why people ever opt into your email list is because they believe you’ll educate, inform and/or entertain them and that you’ll help them reach a personal or professional goal.

If you constantly bombard your subscribers with promotional emails, your unsubscribe rate will be very high. Avoid too many emails in the first seven days. Instead, focus on first building rapport.

Your content marketing strategy doesn’t have to involve something that you offer for sale. It could be a collection of your best blog posts.

If you’ve been on my email list, you know I only send blog posts, instead of promotional emails. Yet, I get decent open rates; in fact, my email list accounts for 28% of my traffic. This is exactly how my autoresponder emails arrive in my list members’ inbox:

Use an autoresponder solution (e.g. Getresponse) to set up follow-up emails that will be sent to your new subscribers daily or every two days, for the first week. Those email should be short, but full of helpful information.