GET "QUICK WINS" WITH INTERNAL LINKS

One of the first things I recommend to anyone looking to build their email list faster is to identify QUICK WIN opportunities. The quickest way to do this?

Internal links. 

Open Google Analytics and head to the Behavior >> Landing Pages report:

Google analytics site content report

Set a date range of 60-90 days and select your opt-in goal conversion from the dropdown.

From here you can see that my SEMrush review post is converting at 4.71%:

Semrush review conversion rateI want to send more traffic to that post. Here's how:

First, comb through older content related to the post and look for internal link opportunities.

In this expert roundup SEMrush is voted the #1 keyword research tool by 58 online marketing experts. This is a perfect opportunity to include a link back to my case study:

Second, call out popular posts or use images to highlight the content in your sidebar:

You can even use an exit intent popup to redirect visitors as they are about to leave your site:

Building your email list with internal links

Getting more eyeballs on high converting content is the quickest (and easiest) way to build your email list.




8.4
Implementation: 3 hours
Effectiveness: 5/5
Difficulty: 4/10
TAGS
#Email List #Conversion #email