Get Vocal in Your Community

Work backwards from where your ideal customers already are.

With OkDork, I ask myself, “Where are marketers hanging out online?”

Answer: GrowthHackers.com (thanks Sean!) and Inbound.org (thanks Rand and Dharmesh).

They are in my bookmarks bar and I go to those sites several times a week.

I like those sites a lot; I’m not trying to just get traffic. I enjoy reading the posts, discussions, and AMAs.

Now, I have to be honest. I wanted OkDork to eventually be featured on those sites.

And now OkDork is regularly featured there. It wasn’t instant, I had to put work into it, and give back before I ever asked.

Here’s what I did:

a) Genuinely befriended people who write witty comments or submit great posts

b) Actively asked active members to review articles I’m working on

c) Click links, up vote and try to comment if applicable

Where does your group of customers hang out online or offline?

This week I want you to get active WHERE your ideal customers are.

Don’t go spamming your links all over the place!

Think of it like dating. You have to court them. Interact. Woo them. Impress them. Buy them at least 1 drink.

Only later can you then expect them to (maybe) give you a good night peck on the cheek.

Some places online that are good for this:

1- Facebook groups. You CAN search for them

2- Meetup.com

3- Reddit.com/r/{subreddits}

4- Hacker News