Hack Amazon to Get More Traffic to Ecommerce Product and Category Pages

With giants like Amazon littering the first page, it’s not easy running an ecommerce site to practice effective SEO.

They target long tail keywords that most of their competitors don’t know about.

Here’s how they do it (and how you can do the same thing):

First, search for a product that you sell on Amazon.

For example, let’s say you ran an ecommerce site that sold organic dog food.

You’d search for “organic dog food” in Amazon:

But don’t hit enter!

If you wait a second, Amazon will show you long tail keywords related to that keyword (just like Google Suggest):

Grab one of those keywords and pop it into Google.

Check to see if the first page for the long tail keyword is less competitive than the one you’re currently targeting.

Usually, it will be:

And because Amazon Suggest keywords are so laser-targeted, they tend to convert GREAT.

Finally, sprinkle those keywords into your product and category page copy (and in your title and description tags):