HARNESS THE POWER OF MULTI-STEP FORMS
There is a “new” kid on the block.
Mult-step (or multiple choice) opt-in forms.
These form types often outperform there more traditional counterparts. Why?
Micro commitments.
Take this form for example:
Instead of seeing a form show right away, the reader is presented with a button.
A simple ask…
Click the button.
Which immediately causes this popup to display:
Bingo!
But, why is this so different, all you did was add an extra step?
A couple reasons:
- By clicking the button the user has subconsciously made a micro commitment to get the ebook
- The user will fill out the form to complete the commitment.
This form converted at 7.05%, capturing 166 emails in 10 days!
BUT, you can take this strategy a step further…
Make your reader feel like an idiot for not opting in.
Here is a [link]Thrive Leads[link] multi-step popup I just launched:
I ask the user a no-brainer question.
Of course they want to double their traffic in the next 30 days!
When the reader clicks the green button this popup displays:
Note the red “No, I don't like traffic” button.
The human brain cannot help but engage with a question.
Two options convert much better than one.