How Jon Haws Launched His Course

1. Found His Profitable Idea
   1. Recognized a problem
   2. Realized the problem is widespread
   3. Decided to make change
   4. Experimented with ebooks and blogs
   5. Decided to create a course
       
2. Built His Email List
   1. Used targeted Facebook ads
   2. Added LeadPages to online resources
   3. Mentioned his course in his popular podcast
       
3. Email Strategy
   1. Used welcome email to pinpoint audience wants & needs
   2. Gave away content = Built trust
       
4. Content Creation (5-6 Hours)
   1. Uploaded podcast to create lectures
   2. Created videos/PowerPoints
   3. Striking visuals to convey quality

5. Launch Strategy
   1. Tested his content
   2. Asked audience what price they would pay
   3. Updated his content based on audience feedback
   4. Presold his course
   5. Fully launched: Sold course for full price

6. Growth
   1. Built a community
   2. Built relationships with industry influencers
   3. Launched affiliate program
   4. Cross-promotion
   5. Create more courses
       
7. Results
   1. $16,000
   2. 950 students and growing
   3. Positive feedback (no refund requests)
   4. Happy students