JOIN THE GREAT PIXEL LAND RUSH

Here’s how it works: 

1. Publish a blog post 
2. Use facebook ads to drive traffic to the post 
3. Create a custom audience including all the people visiting the post but NOT signing up to your email list. 

What’s so special about this approach? 

Instead of sending traffic straight to a squeeze page, you’re using content to create a segmented audience you can promote relevant offers to.
This will help boost click-through rate and conversions, while reducing CPC. 

Let’s look at an example: 

I recently used this facebook ad:

It was targeted to people interested in email marketing, lead generation etc... 

I then created a custom audience to capture all the people reading the post but NOT signing up for the content upgrade.

Then I retargeted the readers with a relevant offer (in this case an ebook):

Custom audiences are dynamic

You can create a custom audience for each post or category on your blog and it will continually add new people to the lists (no more re-uploading files). 

Create a landing page for each post or category's content upgrade and use facebook custom audiences to send warm (targeted traffic) to them. 

Pro Tip: 
Create a Lookalike audience off your custom audience to expand your reach:

Make sure you set it up on 1% similarity to get the closest match to your existing audience.