LEAD GENERATION CARDS

 a user can literally give your their email address without actually typing their email address! 

Here is what a Lead Generation card looks like…

When the person clicks the CTA they’ll see a download button with all their information pre-populated:

The email address is pulled directly from your Twitter account contact information. 

With a single click, the user’s information - name, Twitter handle and email address - will be passed to you. You can collect a person’s email address directly within the Twitter timeline. 

By default, this information will be saved in Twitter Ads for you to export later as a CSV and upload into your email service provider. 

As a marketer, we want to have leads automatically placed into a segmented autoresponder ready to nurture readers to the point of sale.

Luckily, there is a way to do this if your email service provider has an integration with Twitter. 

Head back over to the Twitter Ads platform and select “cards” from the dropdown:

Once you have the Card message, image and Call-to-action button filled out:

Open the Data Settings dropdown. 

Enter your submit URL - the end point to your CRM or automation system.

If you use Mailchimp, navigate to the “Signup Forms” tab and select “Form Integrations”:

Copy the Submit URL value and paste it into the corresponding field in the Data Settings tab on Twitter. 

Make sure the “HTTP method” is set to “POST”:
 

Finally, you want to provide the custom key names for the user data you want to map to the different fields in your email list.