LEVERAGE GUEST POST BY-LINES

In nearly all guest posting cases, you’ll get a byline at the end of the post where you can link out to a page of your choosing. 

This is where most bloggers FAIL. 

Because they link to their homepage. 

Be laser focused on turning as many of your guest post readers into email subscribers. 

What is the best way to do this? 

Create a dedicated landing page for each “big” guest post you write. 

Here is the Bio I wrote for a recent guest post I did for Digital Marketer:

And here is the landing page it links to:

The headline is personal and immediately grabs the reader’s attention. 

As the person reads down the page they are given the opportunity to opt-in and get my content promotion ebook. 

Why does this strategy work so well? 

A few reasons:

• If someone reads all the way to the end of guest post they likely enjoyed it 
• If the reader clicks through to your website they are interested in learning more about you (and what additional value you have to offer) 
• Once the reader is on your site they are immediately presented with an opportunity to get MORE epic content :)