Link to Influencers Within Your Content
Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings.
That said, linking out to content written by influencers within your industry can help to get your content shared. This is something that I have done for years and continue to do in order to increase the conversion rate of my outreach emails.
In fact, I've even used this technique to start building relationships with niche influencers where I can then go on to work with them on things like co-marketing campaigns or to line up guest posting opportunities.
The typical process that I follow to get the most from this is as follows:
- Compile a list of influencers relevant to my content that I'm creating.
- Find specific resources from each influencer that I can link out to.
- Gather social media accounts and email addresses for each influencer.
- Publish my content with links to resources written by influencers.
- Reach out to each influencer via email to let them know they've been featured.
- Mention them in a tweet with a link to the content or tag them in an image within the tweet.
This simple process dramatically increases the likelihood that people will share your content. Another thing that I like to do is ask influencers to upvote my content within influencers that I've shared to in order to get trending and drive more traffic.