Links Are Everything

The second thing to keep in mind is that links are everything with this strategy. Having a post get republished without any links is useless. It might be nice to be in the New York Times, but if they can’t send you any traffic, then your email list won’t benefit.

Once an outlet has expressed interest in a piece, I typically ask them to keep all of the original links in and I will always have a byline added to the end of the article. (Note: if possible, you want your byline to be the last line of the article, not in the author box. Author boxes often get ignored by readers).