Make Your Content Appealing To Influencers
Content marketing rookie: “I create content that appeals to my target customer”.
Content marketing pro: “I create content that appeals to industry influencers…and my target customer”.
This may sound like a small distinction. But creating content with influencers in mind makes a HUGE difference when you get down to the brass tacks of link building.
For more info on how this works, check out this post.