No One Wants Your Free Report (And What They Want Instead)

A while back I told you about The Social Squeeze Page, a simple page you can add to your site that converts like a champ:

While there’s nothing wrong with a page that converts at 21.7%…

…a single page — even one that converts at 21.7% — isn’t enough to build a thriving email list.

After all, as you can see from my Crazy Egg data, only 2% of my visitors click on the sidebar banner that takes them to the Social Squeeze Page:

Which got me thinking:

“How can I convert the 98% of people that DON’T go to my Social Squeeze Page?”

That’s when I noticed this weird thing Kim Roach was doing on her blog.

Instead of offering readers something vague — like free updates — she gave away a resource that was unique to each blog post.

Let me show you what I mean…

A few months ago, Kim’s published a post of the top 10 Fiverr gigs for small business owners.

“But wait, there’s more.”

When you scroll down to the bottom of the post you’ll notice that she has a link where you can download the top 20 Fiverr gigs:

If you click on that link, a box appears that asks you to opt-in to her email list:

A few days after reading Kim’s post, I noticed Bryan Harris doing the exact same thing on his blog.

For example, Bryan recently published a post that teaches people a productivity technique called “The Zero Based Calendar“.

At the end of that post Bryan offers access to a “bonus lesson” on productivity.

Like Kim’s post, you need to subscribe to get your hands on Bryan’s free resource.

That’s when I said to myself:

“Brian, building your email list is a top priority. You NEED to try this at Backlinko.”

(Yes, I talk to myself. Doesn’t everybody? 🙂 )

What happened next made my jaw practically hit the floor…