One Day. Two Links. 785% Increase in Conversions.

I decided to see if giving away a post-specific resource would increase conversions on my blog post: Google’s 200 Ranking Factors: The Complete List.

Before implementing the Content Upgrade, that page was converting at .54%.

Not horrible for a blog post…but not great either.

On June 1st I created a checklist and added LeadPages links to the top…

…and bottom of that post.

The result? A 785% increase in conversions (compared to the previous month).

Keep in mind that this isn’t a flukey conversion increase like you might see with an A/B test that only lasts a few days.

I’ve had over 4700 unique visitors and 370 conversions on that page since implementing the Content Upgrade. The sample size is more than enough to conclude that this data has legs to stand on.