Opt-In/Opt-Out Popups

Less than a year later and after few chats with Bounce Exchange, Copyhackers had "moved to the dark side" and started using these popups on their site. In fact, they're one of my favourite examples of how to run a fantastic popup that gives a positive user experience as well as incredibly high conversion rates.

Not only does this pop-up give you a clear understanding of the value being offered, but they also offer a choice - a choice that is heavily encouraging you to say YES.

The other great thing here is that the opt-out option (in this case "No, I reject the persuasion guide") isn't overly negative. By this, I mean that it isn't saying something along the lines of "No, I'd prefer to stay being an idiot."