Pitch your content for round-up link building

Our first strategy for content promotion happens to be one of our favourites.

The premise of round-up link building is simple; find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time round.

Here's how to find these blogs:

Go to Google and use these search strings:

“keyword” + “weekly link roundup”
“keyword” + monthly link roundup”
broad niche + “link roundup”
“keyword” + “Friday link roundup”
broad niche + “blog roundup”
“keyword” + “link roundup”
“keyword” + “best articles of the week”
keyword “top posts this week”
keyword “Monday link round up”
keyword “top posts this month”
keyword “Friday link round up”
keyword “weekend link round up”
keyword “best posts of the week”
keyword “best posts of the month”

Next, you want to weed out the duds. Some of these blogs did roundups at some stage, and then abandoned it after some time.

The easiest way to weed them out is to use the "Search tools" feature in Google, and limit results to those from the last year.

Once you weed out the duds and found websites that fit your content, the next step is to reach out to them.