POPUP CONTENT UPGRADES

Popups: 

They might be annoyoing… 

But THEY WORK. 

For example, two months ago I added this Thrive Leads popup to my blog:

The popup converts at 5.44% and has added 716 new subscribers to my email list in the last 60 days:

In fact, popups add over 450 subscribers to my email list every month.

Not all popups are created equal.

In order to maximize conversions you need to add content upgrades to your popups.

It's a content-specific offering tailored to the content of the page that provides instant value to the reader. You know the reader will find it valuable because they are reading the content on the page.

Here's how it works:

You publish an awesome detail-rich blog post and create extra materials like:

- video walk-through
- step-by-step playbook
- checklist
- any additional product that will help the reader

You package the post together with the content upgrade and offer it to your readers in return for their email address. 

It can even be something as simple as a PDF of the post.