Prune Zero-Traffic Ecommerce Product Pages

Here’s the deal:

Most ecommerce sites have WAY too many product pages.

And if you look at Google Analytics, 95% of these pages bring in a grand total of zero dollars in revenue.

So for the sake of your SEO, delete these pages. One ecommerce site saw a 31% boost in organic traffic (not to mention a 28% increase in revenue) when they “pruned” 11k low-performing product pages.