Reverse engineer your content creation
Skyscraper technique involves in three steps:
- Finding link-worthy content
- Making it even better than the competition
- Reaching to the right people to get more buzz
Let’s discuss these three steps now.
Step 1: Find top performing content in your niche
I know that finding profitable keywords isn’t easy. But you can use tools like Buzzsumo for finding share-worthy content in your industry. Whether you know it or not, Buzzsumo is one of the best tools out there to help you come up with amazing content ideas. You can discover a lot of high-performing blog posts, videos, Infographics, etc using Buzzsumo.
Head over to Buzzsumo and enter the keyword phrases you want.
For instance, my favorite blog topic is “SEO marketing” and here it how to use Buzzsumo to find content that gets more shares and links.
Instantly after entering your keyword you’re not only provided with lots of articles, but it also shows you the total number of shares including Facebook, LinkedIn, Twitter, Pinterest, and Google+.
In the above scenario, we’re came up with excellent post ideas like “17 SEO Myths”, “15 SEO Best Practices” etc. All of these are great blog post ideas and you can definitely improve them by providing more data, creating Infographics, or doing expert roundups, etc.
On the left side, it also has some filters to help you find what type of content form you want (including articles, Infographics, videos etc).
Buzzsumo is not only free (although it has premium version) but it is amazing way to find high quality content in your industry.
Step 2: Make it even better (create timeless content around it)
Once you have a list of great content ideas that are proven to bring you results, you now need to make it even better.
One of the simplest ways to get more backlinks, shares and comments on your blog posts is to making your content a “one-stop source”. How can you do that?
If you’re posting textual format of contents on your blog, write detailed posts.
In one of his blog posts, Neil Patel discovered an “average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.”
Similarly, if you’re creating videos or Infographics, make them better by creating an appealing design. In summary, add something extra to the high performing content in your niche and make it epic.
Step 3: Outreach to the right people to get more buzz
Once you have epic content on your blog, it’s now time to reaching out to the right people in your niche.
How can you find out the people who are interested in promoting your content?
You can again use Buzzsumo. Here’s how. When you enter a keyword on Buzzsumo, it shows you who linked to the top content including the social sharers.
Now, reach out to them. Connect them on twitter, find out their emails and start creating more buzz. You can also use tools like Majestic SEO, Open Site Explorer, ahrefs etc to find all of the links pointing to your competitor’s content. And when you reach out to them after creating a link worthy post, you’ll have more chances of getting links to your sites too by asking them without being pushy.