Run Co-Marketing Campaigns

Co-marketing is a seriously powerful way to tap into audiences larger than just your own to drive leads, links, social engagement and more. It's not just reserved for big brands either.

BuzzSumo and Moz executed a great co-marketing campaign back in September 2015 where they analysed one million articles to discover what content was getting shared and linked to the most.

They offered a 30-page report with the full results of their study that was available for download via a landing page on the BuzzSumo website. To promote the content, each brand published a blog post, shared it on their respective social media accounts and fired out an email to their subscribers.

The knock-on effect of increased sharing amongst both of their combined audiences means that they'll reach an even larger group of people than their combined following. The collective data that's been gathered can then be shared amongst both brands and used to drive more sales.

I've run tons of co-marketing campaigns in the past, and it's not always just about having a large audience to share. That certainly helps, but if you've got some original data or insight that you're willing to co-brand with another company, you have an opportunity to run a co-marketing campaign.

Some examples of ideas for running co-marketing campaigns can include:

• A joint case study
• Report based on original data from each brand
• Charitable causes
• Events (e.g. co-branded local meetup)
• Incentive or awards campaign
• Joint webinars
• Online courses/training