Shared information bias

Known as the tendency for group members to spend more time and energy discussing information that all members are already familiar with (i.e., shared information), and less time and energy discussing information that only some members are aware of (i.e., unshared information).

Here’s a great idea for content marketing. Why do marketing professionals, including conversion optimizers, like to talk about the same things over and over again? Because there is social enjoyment found in shared information. We prefer to talk about familiar things. That’s why all the blog start to sound the same after a while. If you want to shake things up with some truly interesting content, try publishing something that’s not talked about very often.