Sprinkle LSI Keywords
LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.
BRIAN'S TAKE
I don’t go nuts about LSI keywords because I usually write REALLY long content.
(Long content increases the odds that you’ll naturally use LSI keywords).
But if you want to make 100% sure that you’re using LSI keywords, search for your keyword in Google and scroll down to the “Searches Related to…” area at the bottom of the page:
Toss one or two of these into your post.