Target Brand New Keywords

Here’s one of my favorite SEO tips: target keywords that are new. In other words, keywords that didn’t exist a few months ago.

For example:

Back in 2014 I released a guide that included a chapter on the Google Keyword Planner.

At the time, the Keyword Planner was brand new.

And because the keyword was relatively new there was ZERO competition on the first page.

So I quickly cemented a spot in the top 5 for that keyword (and still rank there today).