The best question that drives insights

Any growth hacking begins with deep insights about your customers. There are a lot of techniques on how to uncover what motivates your target audience. I’ve shared some of them with you before.

Today, I stumbled upon an amazing question that I consider the best one to gain really deep insight about your customers/users/subscribers.

Here it is:
"What was going on in your life that compelled you to come looking for a solution like ours?"