This Simple Strategy Stops “Serial Skimmers”

Magazines use dozens of different techniques to break up walls of text.

Technique #1: Quote Boxes

Whenever you quote someone, put that quote in a box. Here’s an example from Backlinko:

Technique #2: Sidebar Callouts

This is another magazine staple.

Whenever you have content that complements your post, put it in a callout box.

I use these quite a bit at Backlinko.

Technique #3: Section Banners

This technique a bit more involved…

…but it’ll make your content look über professional.

Just add a custom banner underneath each subheading, like this:

See how nice that looks?

You can get these custom banners made at a freelance site like Upwork.