Tips on Off-Page SEO

01. Always follow the 80/20 rule. You should spend 80% of your time on promotion​and 20% on writing your posts.

02. You must constantly increase the number of sites and blogs that post links back to you.​Do this gradually, and never use paid services that promise to buy you links quickly and cheaply. I can assure you that you will get under the filters of search engines and lose traffic because of them.

03. Diversify your link profile​. Different domains should post links to you, and links should come from different sources. The latter ones, however, must always be to authoritative and relevant sites.

04. Use various anchor options​in these posted links. Do not abuse the exact match of keywords. The best practice is: 1­2% of exact match anchor text, 20% of partial match, 78% of other (the name of the brand, URL, service, goods, general words, and full or partial titles of your articles).

05. The easiest way to get free links is to steal them from competitors​. Use the free version of tools such as Open Site Explorer, Open Link profiler, Ahrefs, SEMrush, and Majestic. Just type in the pages’ URL and go over the your backlinks. Get in touch with the owners, or add yourself there. Do not post links in spam directories or on irrelevant websites.

06. The best way to get quality links is through your relationships​with other bloggers. Do something useful for others, get acquainted; leave a comment or share their material on your social accounts, and then ask them to mention you in one of their articles.

07. Create an audio recording, and add it to audio sharing sites. For example: Reverbnation.com (PR6) and BandCamp.com (PR7). Do not forget to leave the link to your blog​.

08. Ask other bloggers to review your paid products or services,​with the link back to you. In return, give him or her the service or product for free.

09. Donate to charity​. Such projects often provide an opportunity to post links to people who make donations. Try Google search to find relevant sites by using the queries: donate to us or sponsors.

10. Use testimonials in your strategy of obtaining backlinks​. Make a list of programs, tools, products and services that you use regularly. Get in touch with the owners and suggest that they write a review on them. They will most likely to post the link to your blog or social account when they do so.

11. Post the link to your blog in every social media​account you use: Google+, Facebook, Instagram, Twitter, LinkedIn, etc.

12. From time to time, simply ask your friends or subscribers​(email subscribers, followers in social accounts) to support you by posting links​to relevant pages of your blog, or your main page.

13. Add your blog to thematic and relevant directories​like AllTop.com. Be careful — do not be posted in obvious spam directories that post links to everyone without any moderation. Pay attention to their ratings (DA, PA).

14. Post the link in blog aggregators​. In order to find them, just type a query into Google: submit blog, blog directory, blog directories. Study these aggregators thoroughly before you post the link. 

15. Write guest posts​for other blogs and websites. Choose them carefully, taking into consideration their authority, topic, and the number of shares and comments. To find them in Google, type the queries: keyword + guest post, keyword + guest author, keyword + write for us, keyword + guest article. Get in touch with the top sites on your topic and suggest writing for them.

16. Take advantage of the opportunity to post your link on the pages with a list of resources​. Find these pages on Google by using keywords related to your topic, plus terms such as: top, resources, the list of the best, etc.

17. Take advantage of the opportunity to post the link in such lists, instead of broken links to pages that no longer exist​. Locate such opportunities with the tool Check My Links for Chrome. Contact the owner of the resource and tell him or her you have great new material with which to replace the broken link.

18. Infographics are a great way to collect links​. People are very willing to post links to them, since visual information is more easily perceived. Create an infographic, or add the ability to easily copy the link to an existing one (using Embed Code).

19. Guest infographics will also help you to get quality links.​Find articles that are relevant to your infographic on other sites. Write a letter to the site owner in which you will mention that their users will benefit from your infographic. Suggest writing a unique description based on the owner’s article. Post the link in this description and send the file (with the infographic) to the owner.

20. Add your infographic to special directories​and get inbound links. In order to find them, just type the following phrases into Google: infographic submission sites or infographic directories. You will get a list of 20, 50 or even 100 sites where you can post your infographic. Do not forget to write a unique description every time!

21. Use Brian Dean’s SKYSCRAPER TECHNIQUE. Identify the best content​pertaining to your topic using Buzzsumo. Create something better​. Get in touch with those who have already shared this content on Twitter, and those who have posted backlinks to it.

22. Create long lists of anything​. Once you have published your post, get similar lists of the same thing on Google. Find out who posts links to these topics (Open Site Explorer, Open Link profiler, Ahrefs, SEMrush, Majestic). Contact them via email or on social media.

23. In order to see who shared the material on Twitter for free, use the free tool ​Topsy.com​. Simply type in the URL to your competitor’s page, and you will get a list of all those who shared it. Follow them and write a short tweet communicating that you noticed they were interested in such­and­such topic, and that you have a stunning material related to that topic.

24. Make sure to create an RSS feed​if you don’t have one yet. There are many free plugins for WordPress, so install and configure them. Then add your rss feed to free rss directories. You can find an excellent selection here: http://www.toprankblog.com/rss­blog­directories/.

25. Update to your blog posts​and get links as a bonus. Convert your content into an eBook and add your content to appropriate directories. For example: E­BooksDirectory.com.

26. People love contests and gifts, and they acquire hundreds of links. Conduct contests and giveaways.​ Share them with your readers and subscribers, and buy some paid advertising on Google Adwords or Facebook. iwannabeablogger.com

27. Create presentations and slides,​and post links to your blog. In order to determine which sites which accept infographics, simply type queries into Google: presentation submission sites or ppt submission sites.

28. Conduct interviews to give links​. Choose authorities in your niche; make a list of questions and go for it. Suggest placing your interview on their blog. Or contact the bloggers at your level and let them know that you are willing to give an interview. The link to you will be your reward.

29. Write posts that attract links​of their own accord. These include: cases, full manuals, a list of resources, and independent research.

30. Do not forget to send short messages to everyone you mention in your posts.​If your article is useful and interesting, then it is very likely that readers will post links to it, or share it on social networks. However, do not ask immediately; just inform bloggers that you have created the post on such­and­such topic. Add something personal to your messages, mainly information relates to others’ blogs.

30. Carry out short surveys of influential people in your niche.​The questions should be interesting and assume a rapid response, since the authorities are very busy people. Contact them as soon as the results of the survey have been posted, and tell them that your post has come to life. Do not ask for a backlink​or to share it. If the post is worthy, it will be shared.

31. Create your own ratings of anything​on the basis of other bloggers’ articles and your research. We all love figures, data and comparisons. Posts like these get most links.

32. The old way of obtaining links through commenting on other blogs still works​. Although the link is likely to be in no follow, if the comment is useful, your blog will attract new viewers. Google certainly appreciates this approach!

33. Getting links with the help of forums and question and answer sites is also topical.​Find them by typing the right queries: inurl:forum + keyword, question and answer sites, q&a sites list. Sort the results by date in order to get fresh topics. Give answers or ask questions smoothly, including the link to your site. It must be useful and disclose the topic you are talking about in a more detailed way in order to keep from being removed.

34. Occasionally check whether your posts images have been stolen​. You can use paid services for tracking, or sometimes just to check a piece of text (or post a link to your image) in Google. If there is no link posted to you, contact the owner. If he or she doesn’t post the link to you, and does not remove the content, write a complaint to the host. The issue will be solved instantly.

35. Take advantage of groups​on Facebook, Google+, LinkedIn, and Pinterest. Join interest groups, and establish a presence by commenting on other users’ messages, and by incorporating links to your posts.

36. Do not forget that you can also post links on YouTube in the video description.​

37. Add the link to your blog in the caption on forum profiles. Use the link in email signatures​as well. The more people follow it, the more advantages you’ll build up in your SEO piggybank. After all, Gmail is a service of Google. If people follow your link and remain on the page, then the resource is good.

38. Help reporters whenever possible​, using the site HARO. The link to the source of the information received, which is you, will be your reward! iwannabeablogger.com

39. Sometimes, when you add the link to your blog, it is easier to add it to the existing articles of other authors than to new ones​. It’s very easy to find these articles. Use the following queries on Google: top + keyword, best + keyword, keyword + resources, recommended sites + keyword.

40. Keep track of your brand​, including your name, on the internet. In order to do so, use Google Alerts and Mention.com.

41. Use dead links on Wikipedia​for your own benefit. Replace the dead link with your own. Identify these pages by typing a query into Google: site:wikipedia.org keyword + "deadlink". Browse the Wikipedia page and find the following note [deadlink]. The link text will be found on the left. Click on a link to, and browse, this website. If this page does not exist, check who else posts links to it using the tools Open Site Explorer, Open Link profiler, Ahrefs, SEMrush, and Majestic. Get in touch with those who post links to this page, and suggest that they replace this link with the one to you.

42. Try to get links from .edu and .gov sites.​They carry weight in the eyes of search engines. If you have acquaintances, or an event is held in these areas, offer them your assistance. In return, you may be mentioned on such sites.

43. Check who posts links to you at least once every few months.​Google Search Console: Search Traffic > Links to Your Site. Do not be lazy, and remember to write a short letter of gratitude. As a result, you will establish long­lasting and useful relationships. There is nothing better for SEO than having a lot of friends