Transcribe Your Video Content

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers.

From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet).

One way to maximise the amount of keywords that your video content can rank for is to create full text transcripts to accompany them.

I really like how Moz do the transcripts of their 'Whiteboard Friday' videos. They don't just paste a load of text below their video; instead they add useful links, intersperse the text with imagery from within the video and add in some extra info that the video doesn't mention.

It's not just benefitting SEO, but it's also improving user experience.

If you're looking for a cost-effective but good quality service for getting text transcriptions done then I'd recommend using SpeechPad. I've used this platform for a few years now and have always been happy.

It's worth mentioning here that you can also use the transcript for closed-caption subtitles (which is ideal if you're advertising the video on Facebook).