Use This To Make Your Content More Compelling

You’ve probably heard of HARO, a service that connects journalists and sources. But that’s not what we’re going to use HARO for today.

Instead, we’re going to use HARO queries to make your SEO more effective…and attract more long tail traffic.

Here’s how:

First, sign up as a source (it’s free):

Next, choose the HARO lists that fit your business:

You’ll start to get HARO emails from reporters and bloggers looking for sources:

Give each email a once over. Keep an eye out for any topics that you tend to cover on your blog.

When you find one, pay attention to how the journalist phrases the topic.

For example, let’s say that you run a career blog.

And one day you come across this HARO query:

9 times out of 10, the journalist chooses an angle like this because there’s growing interest in that topic.

In other words: people are searching for that topic in Google more and more.

So right off the bat you’ve got a great topic (“Cover Letter Best Practices”) handed to you on silver platter.

But don’t stop there.

Pay close attention to the words and phrases the journalist uses in the query:

Make sure to include similar words and phrases in your content:

And just like that you have a post built to gobble up more long tail traffic.