Using Guest Posts to Reach Your Target Audience
So for the next 5 weeks even if you have already tried it, just do what I say and report back the results.
Trust the system.
Even when things don’t work, it’s the chance to learn why so you can improve.
So far you have:
- Set a singular goal
- Figured out who your customer is
- Setup email collection so you can talk with your customers
- Developed a free giveaway to attract more emails and customers
From now on you’ll focus on WHERE your customers are.
Imagine this: If you had an apartment for rent. Where’s the first place you’d think to list it?
I bet 92% of you thought of Craigslist.
It’s where renters go to find a place to live in.
And wouldn’t you post it on your local Craiglist? No reason to post on Berlin’s Craiglist if you’re living in Austin, TX.
* * *
Now let’s do the same for your own business.
Close your eyes and imagine completely taking over 3 SMALL blogs (only sites with < 25k uniques a month). You are a pirate and get 100% access to their audience. Which 3 sites would you take over? Now the fun begins
Activity Week 5: Guest Posting
A) Leave a comment listing the 3 SMALL sites you’d love to guest post on!
B) Search their websites on BuzzSumo.com
How to exactly do it:
C) Use the template below to send an email to those 3 people:
———
Subject: Hey {site owners first name}
Body:
Really enjoyed your post about {title of article you like on their site}.
That article taught me {personal benefit about that article}.
I’ve noticed your most popular articles are
1- {#1 you found from BuzzSumo}
2- {#2 you found from BuzzSumo}
Anyway, I wrote a post about {pick topic related to #1 and #2}
Love to send it for you to review and exclusively post it on your site if you deem it worthy enough.
Cool?
Rock on,
{Your first name}
D) If they want the post, go write a REALLY great post. The guest post for them should be better than what you post for your own site.
IF they say no, ask them, “Thanks {first name}, I still love your stuff and if you don’t mind can you let me know what type of guest post you would promote? – Be super, {your first name}”
E) Include a BYLINE in your guest post