Viral Content: Be Insanely Practical

Dr. Jonah Berger found that highly-practical articles are 34% more likely to go viral.

BRIAN'S TAKE

It was hard for me to accept this at first, but here it goes…

People don’t care what you think.

Sure, if you’re a huge name with a million followers you can get away with blog posts like: “Let’s Call SEO Content Marketing From Now On”.

But if you don’t have a huge following?

Your content needs to be insanely actionable.

I built Backlinko from zero to 100k visitors/month on the back of very practical blog posts.

In fact, the #1 complement I receive has nothing to do with how handsome I am 🙂

It’s that my content is “actionable”.

Bottom line:

If you want your blog post to go viral, make sure it contains lots of meaty, actionable stuff.