Viral Content: Publish Between 8am and 12pm
Shareaholic found that 27% of all social shares occur between 8am and 12pm EST.
BRIAN'S TAKE
I’ve found that 8am-12pm is the “sweet spot” to maximize shares from a new blog post.
There’s a simple reason this time works so well:
8am-12pm is one of the few times where the entire world is awake.
For example, when it’s 11am Eastern in The States, it’s:
Pacific Time (US): 8am
Midwest (US): 10am
Europe/Africa: 5pm
Asia: 11pm
Because I have readers from around the world, I tend to publish my posts around 8am Eastern time.
That way, everyone has a chance to see it.