Viral Content: Use [brackets]

In an analysis of over 3 million headlines, Hubspot found using [brackets] in a headline bumped up CTR by 38%.

BRIAN'S TAKE

I use brackets in my headlines all the time…

…and it makes a BIG difference.

Question is: WHY?

Brackets give people a “sneak preview” into your post.

Is your post an infographic? A case study? A free ebook?

The brackets let people know…before they click.

For example, here’s the headline from one of my recent posts:

“(Two Step-By-Step Case Studies)” tells people what I have in store for you…

…which makes you more likely to click.