Viral Content: Use Short URLs

Marketing Sherpa found that short URLs are 2.5x more likely to attract clicks.

BRIAN'S TAKE

There’s absolutely ZERO benefit to using long URLs like, site.com/05/01/2015/10-ways-to-get-lots-of-clicks-on-your-blog-post.
And long URLs create this problem for people that want to share your post on Twitter:

#notgood

As you may have noticed, I use VERY short (2-3 word) URLs here at Backlinko:

Why?

Actually, for three reasons:

First, a short URL gives people a high-level summary of what your post is about (more on this later).

Second, short-and-sweet URLs easily fit into social media posts.

Third, the URL is SEO friendly because it contains ONLY your target keyword.

For example, take my post On-Page SEO: Anatomy of a Perfectly Optimized Page.

The URL for that post is simply:

Boom. Simple, yet effective.