Write in-depth articles
The term “in-depth” means giving careful consideration to all details and aspects of a subject. This means that you extensively research your topic and then carefully craft a 2000+ word article.
serpIQ gives us a clearer picture of the sort of length of content creation that shows up in Google’s top 10. Articles of 2,000 words or more tend to perform very well in search results.
So, by consistently publishing in-depth articles as part of your marketing strategy, you’ll not only improve your search traffic and rankings, but you’ll also get more social shares and grow your online business.
In-depth articles convert better, too. Marketing Experiments discovered that long-form content creation converted 30% higher than a shorter version on its homepage. Further, Conversion Rate Experts increased CrazyEgg’s conversion rate by 64%, just by using longer copy while retaining the same message.
Here are a few things that you should keep in mind for effective content marketing when writing in-depth articles:
- Pick a subject/topic that’s broad – e.g., web traffic, blogging – then dive deep into it.
- Target a long-tail keyword in your headline – e.g., How to Build a Successful Blog.
- Research current, accurate data to back up facts and opinions.
- Create content that is extremely interesting.
- Add relevant images, graphics, videos or slide presentations.
- Collect email leads in the body of the article, through the content upgrade strategy.
- Link out to relevant authority sites.
- Include a call-to-action (e.g., download a free report, opt-in to an email list or buy a product)
- Notify the blog authors mentioned in the article and ask them to share.