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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


Create your own snack


Tomiwa Adey
in Acquisition
6.0
Use End Slate on YouTube to Get More Subs
Want more YouTube subscribers? Add an “end slate” to the end of your video… …and ask people...
Tomiwa Adey
in Acquisition
6.8
Use These Two Tips to Boost Session Watch Time
Video SEO experts agree: Session watch time is YouTube’s #1 ranking signal. That’s why I’m hoo...
Tomiwa Adey
in Acquisition
6.0
Create Keyword-Rich Playlists in YouTube
Why? First, your playlist can actually rank in YouTube’s search results. Second, your p...
Tomiwa Adey
in Acquisition
6.0
Create Long Videos (They Rank Better in YouTube)
This is probably due to the fact that longer videos=longer session time. Straight from Google:...
Tomiwa Adey
in Acquisition
6.0
Embed Your Videos in Blog Posts
If the video is a YouTube video, these embeds will boost views (and therefore rankings). Eithe...
Tomiwa Adey
in Acquisition
6.0
Embed Your YouTube Videos in Guest Posts
This is another way to get more (targeted) views. Also, embeds are an important YouTube rankin...
Tomiwa Adey
in Acquisition
6.0
Get YouTube Video Views From Online Communities
I probably don’t need to tell you that YouTube SEO is largely a game of total watch time. But ...
Tomiwa Adey
in Acquisition
6.0
Implement Video Schema
If you embed your videos with YouTube or Wistia, schema is added for you automatically. If...
Tomiwa Adey
in Acquisition
6.0
Include Your Keyword In Your Video's Filename, Title ...
Remember: Google still has trouble understanding what videos are about. But when you include y...
Tomiwa Adey
in Acquisition
6.0
Maximize Video Indexing by Putting Video at the Top o...
Have a page where your video IS the content? Then make sure to put your video at the top of th...
Tomiwa Adey
in Acquisition
6.0
Optimize Around “Video Keywords”
Creating an awesome video? Awesome. Ranking your video in Google? Awesomer! But if you want...
Tomiwa Adey
in Acquisition
6.0
Optimize Your Thumbnail Image For More Views
When I first started with video marketing, I ignored my thumbnail. I thought: “They’re either ...
Tomiwa Adey
in Acquisition
6.0
Use "Like this" CTAs on YouTube
Remember: Your video’s likes are an important YouTube ranking signal. Instead of sitting ba...
Tomiwa Adey
in Acquisition
6.0
Use Open Loops To Boost Video View Retention
Yes, viewer retention is a HUGE YouTube ranking signal. But even if you self-host your video, ...
Tomiwa Adey
in Acquisition
6.0
Use These Two Tips to Boost Session Watch Time
Video SEO experts agree: Session watch time is YouTube’s #1 ranking signal. That’s why I’m hoo...
Tomiwa Adey
in Acquisition
6.0
Use YouTube Suggest to Find Video Keywords
Yup, just like you do with Google.
Tomiwa Adey
in Acquisition
6.0
Create Attention-Grabbing Blog Post Intros
This may sound crazy, but here it goes: I spend more time on my introductions than my headline...
Tomiwa Adey
in Acquisition
6.0
Emphasize Fast Results In Your Description Tag
Google searchers want their answer FAST. And if you offer a quick answer (or solution) in your...
Tomiwa Adey
in Acquisition
6.0
Encourage Users to Leave Comments On Your Content
Google’s Gary Illyes states that an active community on your site can help “a lot” with rankings....
Tomiwa Adey
in Acquisition
6.0
Make Sure Your Ads Don't Dominate The Above The Fold ...
If you use ads to monetize your site, then this is a super-important SEO tip to pay attention to:...
Tomiwa Adey
in Acquisition
6.0
Make Your Design Clean and Easy To Read
People size up the quality and credibility of your site based largely on design. And if your s...
Tomiwa Adey
in Acquisition
6.0
Use a Colorful Image Above The Fold
Including a colorful image at the top of your article can cut down on your bounce rate and boost ...
Tomiwa Adey
in Acquisition
6.0
Use a Number In Your Title Tag
Several industry studies have found that numbers (especially odd numbers) boost CTR. And this rul...
Tomiwa Adey
in Acquisition
6.0
Use Click Magnet Words on Title Tags
“Click Magnet Words” are terms that tend to attract clicks. And when you use these in your title ...
Tomiwa Adey
in Acquisition
6.0
Use Facebook Ads to Boost Organic CTR
Imagine you just searched for a keyword. And you see three brands: Brand X Brand A Backl...
Tomiwa Adey
in Acquisition
6.8
Add numbers in your headline
There’s a simple reason that “top 10” articles dominate the internet: they attract clicks like a ...
Tomiwa Adey
in Acquisition
6.0
Avoid Using Huge Images Above Your Content
Yes, putting a cool image at the top of your article can grab your reader’s attention. But make s...
Tomiwa Adey
in Acquisition
6.0
Copy Adwords Ads for Highly-Clickable Title and Descr...
Google Adwords ads are an untapped goldmine of words and phrases that you can use in your page’s ...
Tomiwa Adey
in Acquisition
6.0
Optimize Your Meta Description for CTR
Google doesn’t use your description tag to understand your page’s topic. But that doesn’t mean...
Tomiwa Adey
in Acquisition
6.0
Put Your Content Front and Center
Remember: Google searchers want their results FAST. And if they can’t easily find the answer t...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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