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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


Create your own snack


Tomiwa Adey
in Acquisition
6.0
Sprinkle Bucket Brigades Into Every Post
Bucket Brigades are words and phrases designed to keep your visitors from hitting their “back” bu...
Tomiwa Adey
in Acquisition
6.0
Use At Least 15px Font Size
Several readability studies show that 16px is ideal. But if that font size looks too big, go for ...
Tomiwa Adey
in Acquisition
6.0
Use Keyword-Rich URLs
The results from my experiments are clear: Google pays attention to the keywords that appear in y...
Tomiwa Adey
in Acquisition
6.0
Use Parentheses (Or Brackets) In Your Title Tags
Brackets have been shown to significantly boost CTR. That’s why I tend to use them whenever I nee...
Tomiwa Adey
in Acquisition
6.0
Use Your Keyword In Your Description Tag
Want to optimize your description tag for clicks? Write a clear and compelling case for why someo...
Tomiwa Adey
in Acquisition
6.0
Write Crisply and Clearly
Yes, short sentences and paragraphs make your content easy to read. But there are other import...
Tomiwa Adey
in Acquisition
6.0
Offer Unique Content With Visual Content Pitches
Whenever you pitch a piece of visual content — like an infographic, chart or diagram — offer some...
Tomiwa Adey
in Acquisition
6.8
Add number of likes, users, followers or customers as...
Whether we admit to it or not, social proof has a strong influence on what we do. In the world of...
Tomiwa Adey
in Acquisition
6.0
Use Google Analytics to Find Pages With Low Dwell Tim...
This SEO tip is dead-simple: First, head over to Google Analytics. Then go to “Behavior” –&...
Tomiwa Adey
in Acquisition
6.0
Use High-Quality Images
You already know that you need to use images in your content. But what you may not know is tha...
Tomiwa Adey
in Acquisition
6.0
Use Lots of Bullets and Subheadings
People will spend more time on your site when you make your content easy to read. That’s why I...
Tomiwa Adey
in Acquisition
6.0
Use Lots of Multimedia (Not Just Images)
Yes, using at least one image in an article can help your SEO efforts. But there’s a world of mul...
Tomiwa Adey
in Acquisition
6.0
Use Short (1-3 Sentence) Paragraphs
Short paragraphs that are “skimmable” significantly boost readability. That’s why I use (1-3 s...
Tomiwa Adey
in Acquisition
6.0
Use Short Blog Post Introductions (4-9 Sentences)
Long intros make people run away from your site like it’s on fire. I’ve found that short blog ...
Tomiwa Adey
in Acquisition
6.0
Use Short Sentences To Maximize Readability
Want Google searchers to stay on your page longer? Use. Short. Sentences. Seriously. Sho...
Tomiwa Adey
in Acquisition
6.0
Wow Peeps With Custom Page Designs
Want to “wow” users (and other bloggers in your industry)? Publish a page with a custom design...
Tomiwa Adey
in Acquisition
6.0
Write Awesome Subheaders
The text you use in your subheaders can make or break your page’s dwell time and bounce rate. ...
Tomiwa Adey
in Acquisition
6.0
Add a benefit to your call to action
Replace boring calls to action with CTAs that show people what they’re going to get. For example:...
Tomiwa Adey
in Acquisition
6.8
Add reassurance copy
Add little bits of copy around your CTAs that make the user feel comfortable about their decision...
Tomiwa Adey
in Acquisition
6.8
Add urgency to your CTA
Add a sense of urgency to your call to action and watch your on-the-fence visitors whip out their...
Tomiwa Adey
in Acquisition
6.8
Ask for micro-commitments
Micro-commitments let a visitor “date” you before getting married. In the world of conversion ...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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