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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Acquisition
6.8
Social Media
Social media isn’t just for liking funny pictures or tweeting what you ate for breakfast. Social ...
Tomiwa Adey
in Acquisition
6.8
Organic Search
While promoting your offers in many channels is crucial for lead generation, it’s also equally im...
Tomiwa Adey
in Acquisition
5.6
A/B Testing
While this isn’t a channel per say, it is a great way to increase leads across all channels and t...
Tomiwa Adey
in Acquisition
6.4
Pitch a Perfect Fit
Focus on pitching articles that are only a perfect fit for that audience. Lifehacker is an audien...
Tomiwa Adey
in Acquisition
5.6
Links Are Everything
The second thing to keep in mind is that links are everything with this strategy. Having a post g...
Tomiwa Adey
in Acquisition
7.2
Use Landing Pages
The single biggest mistake people make with this strategy is not driving people back to dedicated...
Tomiwa Adey
in Acquisition
6.0
How To Get 10X More “Warm” Emails With Joint Ventures
I completely changed my business model and started to focus on doing joint venture webinars with ...
Tomiwa Adey
in Acquisition
6.4
Poster Boy Bonus
Here is the video I promised in the 'Poster Boy' Formula post. Note: The only thing I ask of y...
Tomiwa Adey
in Acquisition
6.4
The “Barack Obama” Formula: How the President gets tr...
The #1 hangup I had when starting Videofruit was “How will people find me?” The motto of any b...
Tomiwa Adey
in Acquisition
5.2
The 3 factors that have caused more people to buy Con...
In my assessment, there are three primary factors in ConvertKit’s growth. Factor #1: More Prec...
Tomiwa Adey
in Acquisition
6.4
Get Vocal in Your Community
Work backwards from where your ideal customers already are. With OkDork, I ask myself, “Where ...
Tomiwa Adey
in Acquisition
5.6
Using Guest Posts to Reach Your Target Audience
So for the next 5 weeks even if you have already tried it, just do what I say and report back the...
Tomiwa Adey
in Acquisition
6.0
Keyword-Focused Anchor Text Reigns Supreme
Anchor text has been a huge talking point within SEO for many years now. Most of Google’s major a...
Tomiwa Adey
in Acquisition
7.2
Shorter Page Titles and URLs Work Best
The page title and URL are two of only a small number of elements that are present for a user to ...
Tomiwa Adey
in Acquisition
6.8
The Presence of Keywords in the Page Title and URL is...
As well as the length of URLs and page titles, I tested them to see if the presence of the keywor...
Tomiwa Adey
in Acquisition
7.6
Consolidate Cannibalising Content with Redirects
The concept of cannibalising content is something that a lot of people struggle with. To makes th...
Tomiwa Adey
in Acquisition
6.0
Link to Influencers Within Your Content
Contrary to popular belief, linking out to relevant external websites does not directly impact yo...
Tomiwa Adey
in Acquisition
5.6
Build a Linkable Asset
Links are still the most important thing to have in order to rank for competitive keywords. This ...
Tomiwa Adey
in Acquisition
5.6
More Backlinks = Higher Rankings
this is one of the biggest factors associated with earning higher rankings in Google, and this is...
Tomiwa Adey
in Acquisition
6.8
Acquiring Backlinks from Multiple Domains is Important
The data clearly shows that it’s really important to have a substantial amount of diversity in th...
Tomiwa Adey
in Acquisition
7.6
Over 33% of all Pages Ranking 1, 2 or 3 Use HTTPS
Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t ac...
Tomiwa Adey
in Acquisition
6.0
Rank Content in Google's Featured Snippet
You may have come across the Featured Snippet within the search results on a number of occasions....
Tomiwa Adey
in Acquisition
6.0
Link Reclamation
How effective this SEO technique is will vary depending on your type of business. For large br...
Tomiwa Adey
in Acquisition
7.2
Community Hijacking
When it comes to traffic generation and link building, this is one of my favourite techniques. It...
Tomiwa Adey
in Acquisition
6.0
Acquiring an Existing Website
This is one of the most underrated and least covered SEO techniques of all. Whenever people think...
Tomiwa Adey
in Acquisition
6.0
Boost Underperforming Content
It's no secret that a large percentage of most sites' organic traffic and leads comes from a smal...
Tomiwa Adey
in Acquisition
6.4
Competitor Link Analysis
This is the first thing that I'll do whenever I'm mapping out a new campaign, regardless of the s...
Tomiwa Adey
in Acquisition
5.6
Find Questions That Your Buyer Persona is Asking
Whenever I'm mapping out a content plan I will start by finding out what my buyer persona is aski...
Tomiwa Adey
in Acquisition
6.0
Transcribe Your Video Content
Video content is a great way to drive engagement from your visitors. Facebook users are now watch...
Tomiwa Adey
in Acquisition
6.0
Get a Column on an Industry Publication
One-off guest posts are good and can be useful for driving traffic to your website, but having an...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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